HP, WWF, Lorax Team Up to Help Environment

March 5, 2012 § 5 Comments

The Lorax

The original picture book!

The Lorax. You almost certainly read it as a child, and if you didn’t, stop reading this and go fix that. The children’s book by Dr. Seuss is a tale of environmental peril, starring a helpless young boy who learns from the Once-Ler about how he ignored the advice of the Lorax, a small orange creature who cares for the environment, and thereby ruined everything – he destroyed a forrest, forced the creatures living there to leave, and bankrupted his own business. It’s the ultimate introduction for a child to the dangers of industrialization. With a movie version released just this past Friday, its message is becoming more widely spread than ever.

As a companion to the movie, HP has teamed up the World Wildlife Foundation to create an interactive Facebook to bring the environmental sustainability encouraged by The Lorax into real life. Through a series of interactive games, users can earn “badges” which can earn actual money from HP, to be donated to the WWF. The challenges themselves are sustainability related – they range from trivia questions about environmental facts and figures, to pledges to make certain sustainable changes, like turning off faucets or reusing water bottles, or even making tin-can flowerpots. Of course, there’s also facts specific to HP and WWF’s environmental efforts as well. Completing this challenges also grows your Truffula Tree, assumed to be that very same last seed provided to the boy by the Once-Ler at the end of the book.

The main screen is bordered by a bunch of other relevant links – to HP’s sustainability site, advertising their new motto, “Every inkling makes a difference” and to the WWF and other environmental sites – as well as various additional facts, and lastly some sustainable printing tips. Overall, the site is an great way to get the young or uninterested to learn and interact with sustainable practices. Check it out!!

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Cochabamba – También la Lluvia

November 15, 2011 § 1 Comment

Tonight I attended a screening of the Spanish-language movie También la Lluvia (Even the Rain), which follows a filmmaker and his crew who go to Bolivia to shoot a movie about Christopher Columbus. They arrive just as the 2000 Cochabamba protests are beginning, and soon become intertwined in them as one of their lead actors is also a leader of the protests.
The movie presents some very moving parallels between the plot of the Columbus film and the roles the actors are playing as compared to what is going on with the protests. The main and most emotionally impactful of these is the parallel plights of the Columbus movie’s Taino natives, who are being persecuted by the Spanish and basically being robbed of their wealth; this is devastatingly similar to the conflict between the Quecha-descended inhabitants of Cochabamba (who are serving as the extras playing the Taino) and the multinational corporations who have privatized water and are charging them excessively for it. « Read the rest of this entry »

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