Green App of the Week (6/24 – 6/30/12)
June 27, 2012 § Leave a comment
Today’s App: Eco-Labels
Organic. All Natural. GMO Free. Animal Welfare Approved. Antibiotic Free. Dolphin Safe. Earth Smart. Fair Trade Certified. What on earth do these all mean?! These are the labels that we see every day on our canned goods, groceries, cleaning supplies, meats, and everything in between. They confuse us. We wonder which are more important, and if manufacturers are even telling us the truth about how their products were produced.
This week’s app, Eco-Labels, helps you to decipher just what these manufacturers are trying to tell you. Once you find the label in question in the app’s list, a simple click opens you up to wealth of information. First and foremost, it tells you what the label means. Next it answers a few important questions: Is the label meaningful? Does it have weight in the world? Is it widely accepted as a truthful label? Once you find that rating – usually described with terms such as “highly meaningful” or just a plain “No” – the next thing the app informs you on is whether or not the label is verified by an independent source – basically, does someone other than the company that made the product have any input into the label that gets put on it. Other information the app provides is whether or not the label is consistent, and whether industry members get input into the regulations of the label.
One of the things I really love about this app is that not only does it give you a rating or piece of info – i.e., doesn’t just say that the label is verified – it also explains why. Sometimes these explanations are only a sentence or two, but other times they’re quite extensive, spanning paragraphs of unbelievably useful information. Another favorite feature of mine is, in actuality, so simple that it’s brilliant – it includes pictures of the labels! One last feature of the app that it think makes it more useful than other apps of its kind? A search bar.
Overall, this app is simple, user-friendly, and if anything is just a little too all-inclusive.
My Grade: A