Branch Out With The Shorts Bus
June 7, 2012 § Leave a comment
Have you ever wanted clothing that was made just for you? Well, they’re here. Think I’m being cliché? I’m not. For real, right now, you can get custom-made shorts, skirts, and even backpacks, in fifteen minutes or less. Ladies and gentlemen, let me introduce you to The Shorts Bus, the new venture from Branch Clothing.
Let’s start at the basics. Branch Clothing is a company formed last summer by three college kids from Reno – Chris Zumbotel, who spent his past semester working in Spain; Brian Bolotin, a mechanical engineering student at the University of Nevada, Reno, and Alec Coleman, an aerospace engineering student from Syracuse University. Spawned from a need for new, stylish shorts and an overabundance of time, Branch Clothing was an instant hit. This summer, however, the trio has more time, and a new idea.
In their project proposal, Chris writes: “… think fast food, but with clothing, and not so bad for your health…” The three decided to take the company on the road, and thus The Shorts Bus was created.
The Shorts Bus was designed to travel around the Reno and Orange County, CA areas, selling their products. You would be able to order your shorts, and in 15 minutes or less, you’d have a custom pair of shorts made exactly to your specifications.
So, this is cool and all, but why am I talking about it here? Well, it’s super sustainable. Almost all of the materials being used are American made – the grommets (those little metal things that go where the drawstrings come out of the shorts), drawstrings, and thread are already coming from American suppliers, and they intend on buying their fabrics from local fabric shops and thrift stores. A portion of the fabric will also be purchased through a partnership with Mali Mamas, which is a group of women in Mali making handmade fabrics. While not local, this partnership is great for a sustainable world economy.
I haven’t gotten to the best part yet – they’re powering everything with a solar panel on the roof. That’s right. All of their equipment is going to be powered by the sun. No need for a gas-powered generator. Just the good old sun – which is plentiful down in the southwest.
Want to know more? Watch their video explanation of the project here.
I don’t normally do this, but these guys are looking for funding via kickstarter.com, so if you think this project is as awesome as I did, maybe you want to give them a hand. You can do that here.